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Our Story

Guy & Eva was founded to serve its Style Advisors. We believe our Style Advisors are the very best thing about Guy & Eva, and as we grow, they continue to shape and define our company.

We're passionate about empowering our Style Advisors to new heights of success, and it's what drives us every day!


Our Home Office

Daniel Choi, CEO
A former sales consultant himself, Daniel's enthusiasm for helping Style Advisors find success is contagious. When he isn't coaching Style Advisors, you'll usually find him tweaking the new jewelry line with his wife Gina or helping improve operations. Daniel brings over a decade of direct sales experience and believes that "people don't care how much you know until they know how much you care."

Nina Adams, VP of Marketing
Nina is thrilled to bring her life-long love of jewelry – instilled at a young age by her grandmother – and a passion for marketing and female entrepreneurship to Guy & Eva. With experience at MTV, Nike, and Microsoft, Nina believes there's never been a better time to be a women entrepreneur – evidenced by her recently opening a premium coffee experience in NYC!

Christie Handzel, Director of Sales
While Christie had dabbled in direct sales, things never clicked until she become a Style Advisor at Guy & Eva. Inspired by Guy & Eva's focus on making a positive change in both Style Advisors' and customers' lives, Christie quickly became a superstar, building a team of over 270. Now part of the home office, Christie loves working closely with Style Advisors all over America and inspiring them to reach new heights of success!

We'd love for you to become part of our ever growing story! Learn more about Hosting a Style Session or Becoming a Style Advisor.